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What the seller badges mean

Two badges can appear on a store. They answer different questions, and neither is a guarantee about a particular item.

Verified

Verified means LetItRip has checked who the seller is — a real person or business behind the store, confirmed against government-issued ID. An admin reviews and grants it.

It is about identity, not performance. A brand-new store can be Verified on its first day, and a very busy store might not be.

Trusted Seller

Trusted Seller is earned from the store's recent trading record, and it is recalculated on the last day of every month. A store has to meet all of these at once, measured over the same rolling window:

What a Trusted Seller has done

Meet all 5 criteria in the same 90-day window to earn the badge — and to be paid when you ship, rather than waiting for delivery.

Delivered orders

— / 25

Enough completed sales to show a pattern, not a one-off.

Different buyers

— / 25

Sales to real, different customers.

Different delivery addresses

— / 25

Orders going to different places, not the same one repeatedly.

Rated orders

— / 25

Enough ratings for the average below to mean something.

Average rating

— / 4.0

Buyers are consistently happy with what arrives.

Your figures are calculated on the last day of each month — nothing has been measured for your store yet.

Because it is recalculated monthly, a store can lose it — and regain it. A store that stops meeting any one of these has the badge paused until it is back above the line.

What a badge does not tell you

  • It is not a statement about a particular item. Read the listing, the photos and the item's own reviews.
  • It is not a guarantee against a dispute. Your refund rights are the same whatever badges a store holds.
  • An unbadged store is not a warning. Most stores are ordinary sellers who have not met the volume bar or have not applied for an identity check.

Buying something? How to spot a fake and the help centre cover the checks worth doing on any listing.