Privacy Policy

1. Introduction

Welcome to Let It Rip ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

By using Let It Rip, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Register an account: Name, email address, password, phone number
• Make a purchase: Shipping address, billing address, payment information
• Create a shop: Business information, bank account details, tax information
• Contact support: Communication content, attachments, support ticket details
• Participate in auctions: Bid history, payment information
• Leave reviews: Review content, ratings, photos, videos

2.2 Information Automatically Collected

When you use our platform, we automatically collect:

• Device information: IP address, browser type, operating system, device identifiers
• Usage data: Pages viewed, time spent on pages, click patterns, search queries
• Location data: General location based on IP address
• Cookies and tracking: Cookie identifiers, pixel tags, local storage data

2.3 Information from Third Parties

We may receive information from:

• Payment processors: Transaction details, payment status
• Shipping providers: Delivery tracking, shipment status
• Social media: If you choose to connect social accounts
• Analytics providers: Usage statistics, performance metrics

3. How We Use Your Information

We use collected information for the following purposes:

3.1 Service Delivery

• Process orders and transactions
• Manage auctions and bidding
• Handle shipping and delivery
• Process returns and refunds
• Provide customer support
• Manage seller payouts

3.2 Account Management

• Create and maintain user accounts
• Verify identity and prevent fraud
• Send account notifications and updates
• Manage shop accounts for sellers

3.3 Communication

• Send order confirmations and shipping updates
• Respond to support inquiries
• Send marketing emails (with your consent)
• Notify about auctions and bids
• Send important policy updates

3.4 Platform Improvement

• Analyze usage patterns and trends
• Improve our services and user experience
• Develop new features
• Personalize recommendations
• Prevent fraud and abuse

4. How We Share Your Information

We may share your information with:

4.1 Service Providers

• Payment processors: Razorpay, PayPal (to process payments)
• Shipping companies: Shiprocket, DHL, FedEx (for delivery)
• Cloud storage: Firebase, AWS (for data hosting)
• Email services: SendGrid (for transactional emails)
• SMS providers: Twilio (for OTP verification)

4.2 Other Users

• Sellers: Buyer shipping address, order details
• Buyers: Seller shop information, public reviews
• Public information: Reviews, ratings, shop information

4.3 Legal Requirements

We may disclose information when required to:

• Comply with legal obligations and court orders
• Enforce our terms of service
• Protect our rights and property
• Prevent fraud and illegal activities
• Protect user safety

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner. You will be notified via email of any such change.

5. Data Security

We implement industry-standard security measures to protect your information:

• Encryption: SSL/TLS encryption for data in transit
• Secure storage: Encrypted databases and secure servers
• Access controls: Limited employee access to personal data
• Payment security: PCI-DSS compliant payment processing
• Regular audits: Security assessments and penetration testing
• Monitoring: 24/7 security monitoring and intrusion detection

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

6.1 Access and Portability

You have the right to:

• Request a copy of your personal data
• Download your data in a portable format
• Access your account information at any time

6.2 Correction and Update

You can:

• Update your account information in settings
• Correct inaccurate personal data
• Request correction of errors

6.3 Deletion

You have the right to:

• Delete your account at any time
• Request deletion of specific data
• Object to processing of your data

Note: Some data may be retained for legal compliance (e.g., transaction records for 7 years).

6.4 Marketing Communications

You can opt-out of marketing emails by:

• Clicking "unsubscribe" in any marketing email
• Updating preferences in account settings
• Contacting support

Note: You will still receive transactional emails (order confirmations, shipping updates, etc.).

7. Cookies and Tracking

We use cookies and similar tracking technologies for:

• Essential cookies: Required for site functionality (login, cart)
• Performance cookies: Analytics and usage tracking
• Functional cookies: Remember preferences and settings
• Marketing cookies: Personalized advertising (with consent)

You can control cookies through your browser settings. Disabling cookies may limit site functionality. See our Cookie Policy for more details.

8. Children's Privacy

Our services are not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent and believe your child has provided us with personal information, please contact us to request deletion.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Standard contractual clauses
• Adequacy decisions by regulatory authorities
• Your explicit consent when required

10. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services
• Comply with legal obligations (tax, accounting, anti-fraud laws)
• Resolve disputes
• Enforce our agreements

Typical retention periods:

• Account data: Until account deletion + 90 days
• Order history: 7 years (legal requirement)
• Payment records: 7 years (legal requirement)
• Support tickets: 3 years
• Marketing data: Until opt-out + 30 days

11. Third-Party Links

Our platform may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the new policy on this page
• Updating the "Last Updated" date
• Sending an email notification (for material changes)
• Displaying a prominent notice on our platform

Your continued use of our services after changes become effective constitutes acceptance of the new policy.

13. Contact Information

For privacy-related inquiries or to exercise your rights, contact us at:

• Email: privacy@letitrip.com
• Legal Email: legal@letitrip.com
• Support: Create a Support Ticket
• Mail: Let It Rip Privacy Team, [Company Address]

14. Regulatory Compliance

We comply with applicable privacy laws including:

• GDPR (European Union)
• CCPA (California, USA)
• IT Act, 2000 (India)
• Personal Data Protection Bill (India, pending)

If you are in the EU or California, you have additional rights under GDPR and CCPA respectively. Contact us for more information.

Version History:
Version 2.0 (November 1, 2025): Added auction privacy details, updated third-party services
Version 1.0 (January 1, 2024): Initial privacy policy