Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website. They help us recognize your device and remember information about your visit, such as your preferred language, login status, and items in your cart.

Cookies are widely used to make websites work more efficiently and provide a better user experience. They cannot access other files on your device or carry viruses.

2. Types of Cookies We Use

2.1 Essential Cookies (Strictly Necessary)

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in, adding items to cart, or filling in forms.

Examples:

• Session cookies: Keep you logged in during your session
• Authentication tokens: Verify your identity securely
• Shopping cart: Remember items you've added to cart
• Security cookies: Prevent fraudulent activity and CSRF attacks
• Language preference: Remember your language selection

You cannot opt-out of essential cookies as they are required for the site to work.

2.2 Performance Cookies (Analytics)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the user experience.

What we track:

• Pages you visit and time spent on each page
• Links you click and buttons you interact with
• Search queries you enter
• Errors you encounter
• Browser type, device type, screen resolution
• Approximate location (city/country level)

Analytics providers we use:

• Google Analytics: Website traffic and behavior analysis
• Firebase Analytics: App usage and crash reporting
• Hotjar: Heatmaps and session recordings (anonymized)

You can opt-out of analytics cookies in cookie settings.

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or third-party providers whose services we use on our pages.

Examples:

• Recently viewed items: Show products you've recently browsed
• Wishlist/Favorites: Remember items you've favorited
• Location preference: Remember your shipping location
• Currency preference: Display prices in your preferred currency
• Notification preferences: Remember your notification settings
• Chat widget: Live chat functionality

You can control functional cookies in cookie settings. Disabling them may limit some features.

2.4 Targeting/Advertising Cookies

These cookies are set by our advertising partners to build a profile of your interests and show you relevant ads on other websites. They don't store personal information but uniquely identify your browser and device.

What they do:

• Track which pages you visit on our site
• Show you our ads on other websites (remarketing)
• Limit how many times you see the same ad
• Measure ad campaign effectiveness
• Show personalized product recommendations

Advertising partners we work with:

• Google Ads: Display advertising and remarketing
• Facebook Pixel: Social media advertising
• Instagram Ads: Product promotion on Instagram

You can opt-out of advertising cookies in cookie settings or browser privacy settings.

2.5 Social Media Cookies

These cookies are set by social media services we've added to the site to enable you to share our content with your friends and networks.

Social platforms:

• Facebook: Share button, Like plugin
• Instagram: Embedded posts, share button
• Twitter: Tweet button, embedded tweets
• YouTube: Embedded videos
• WhatsApp: Share button

These services may track your activity across different sites even if you don't interact with the social buttons. Refer to their privacy policies for details.

3. Other Tracking Technologies

3.1 Web Beacons (Pixels)

Small invisible images embedded in web pages and emails to track opens, clicks, and conversions. Used for:

• Email open rate tracking
• Conversion tracking (purchases after ad click)
• Website traffic analysis

3.2 Local Storage

Browser storage that persists even after you close the browser. We use it for:

• Shopping cart persistence (guest users)
• Recently viewed products
• User preferences and settings
• Performance optimization (caching)

3.3 Session Storage

Temporary storage that clears when you close the browser tab. Used for:

• Multi-step checkout process
• Form data persistence
• Temporary filters and sorting

3.4 Device Fingerprinting

We may collect information about your device configuration (browser, OS, screen size, fonts, plugins) to:

• Detect and prevent fraud
• Identify returning users across devices
• Optimize display for your device

4. Third-Party Cookies

Some cookies are set by third-party services we use. We don't control these cookies directly. Please review their privacy policies:

4.1 Payment Processors

• Razorpay: Secure payment processing
  Razorpay Privacy Policy

4.2 Analytics & Performance

• Google Analytics: Website analytics
  Google Privacy Policy
• Firebase: App analytics and hosting
  Firebase Privacy Policy

4.3 Advertising & Marketing

• Google Ads: Display advertising
  Google Ads Policy
• Facebook/Meta: Social advertising
  Meta Privacy Policy

5. How to Manage Cookies

5.1 Cookie Consent Banner

When you first visit our site, you'll see a cookie consent banner. You can:

• Accept All: Allow all cookies (essential, analytics, functional, advertising)
• Reject Non-Essential: Only essential cookies (site may have limited functionality)
• Customize: Choose which cookie categories to allow

You can change your cookie preferences anytime by clicking the "Cookie Settings" link in the footer.

5.2 Browser Settings

You can control cookies through your browser settings. However, disabling cookies may affect site functionality.

How to manage cookies in popular browsers:

• Google Chrome: Settings → Privacy and security → Cookies and site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Cookies and site permissions → Cookies and site data
• Brave: Settings → Shields → Cookies

5.3 Opt-Out Tools

Additional ways to control tracking:

• Google Analytics Opt-out:
  Install Google Analytics Opt-out Browser Add-on
• Network Advertising Initiative (NAI):
  Opt-out of interest-based advertising
• Digital Advertising Alliance (DAA):
  Control online behavioral advertising

5.4 Mobile Device Settings

On mobile devices, you can limit tracking through:

• iOS: Settings → Privacy → Tracking → Disable "Allow Apps to Request to Track"
• Android: Settings → Google → Ads → Opt out of Ads Personalization

6. Do Not Track (DNT)

Some browsers offer a "Do Not Track" signal. However, there is no industry standard for how to respond to DNT signals. Currently, our site does not respond to DNT signals, but you can manage cookies through browser settings or our cookie consent tool.

7. Cookie Lifespan

Cookies we use have different lifespans:

7.1 Session Cookies

• Deleted when you close your browser
• Used for: login sessions, shopping cart

7.2 Persistent Cookies

• Short-term (1-7 days): Flash sale reminders, limited promotions
• Medium-term (30-90 days): Language preference, recently viewed items
• Long-term (1-2 years): Analytics, advertising, user identification

You can delete cookies manually through browser settings at any time.

8. Cookies and Your Rights

Under Indian and international privacy laws, you have the right to:

• Know what cookies are being used: This policy provides full transparency
• Choose which cookies to allow: Use our cookie consent tool
• Withdraw consent: Change cookie settings anytime
• Delete cookies: Clear cookies through browser settings
• Request cookie data: Contact us for details on cookies we've set

9. Impact of Disabling Cookies

If you disable or reject non-essential cookies, the following features may not work properly:

• Personalization: Product recommendations, recently viewed items
• Shopping cart: Items may not persist across sessions (guest users)
• Preferences: Language, currency, location settings reset each visit
• Analytics: We can't improve site based on usage patterns
• Advertising: You'll still see ads, but less relevant to your interests
• Social sharing: Share buttons may not work

Essential cookies cannot be disabled as they are required for core functionality (login, checkout, security).

10. Cookies for Security

We use cookies to enhance security and prevent fraud:

• CSRF tokens: Prevent cross-site request forgery attacks
• Session validation: Ensure you're the legitimate account owner
• Bot detection: Prevent automated attacks and spam
• Rate limiting: Prevent brute force login attempts
• Fraud prevention: Detect suspicious activity patterns

11. Updates to Cookie Policy

We may update this Cookie Policy to reflect:

• Changes in cookies we use
• New third-party services
• Updates to privacy laws and regulations
• Changes in our business practices

When we make significant changes, we'll notify you by:

• Updating the "Last Updated" date on this page
• Showing a notice on the website
• Sending an email (for material changes)

We recommend reviewing this policy periodically to stay informed about how we use cookies.

12. Children's Privacy

Our services are not intended for children under 18. We do not knowingly collect data from children through cookies. If you're a parent and believe your child has provided information through our cookies, contact us to request deletion.

13. International Users

If you're visiting from outside India, please note that cookies may transfer your data internationally. By using our site, you consent to such transfers. We ensure appropriate safeguards are in place as required by applicable laws.

14. Contact Us About Cookies

If you have questions about our use of cookies:

• Email: privacy@letitrip.com
• Subject: "Cookie Policy Inquiry"
• Support: Create a Support Ticket
• Cookie Settings: Manage your preferences in the footer

15. Glossary

Common cookie-related terms explained:

• First-party cookies: Set by letitrip.com domain
• Third-party cookies: Set by other domains (analytics, ads)
• Session cookies: Temporary, deleted when browser closes
• Persistent cookies: Remain after browser closes (until expiry or manual deletion)
• Secure cookies: Only transmitted over HTTPS (encrypted)
• HttpOnly cookies: Cannot be accessed by JavaScript (security)
• SameSite cookies: Restrict cross-site cookie sending (security)

Version History:
Version 2.0 (November 1, 2025): Added India-specific information, mobile device settings, additional third-party services
Version 1.0 (January 1, 2024): Initial cookie policy